A video wall gives your business a unique ability to engage and communicate
with potential customers that is unmatched by print-based marketing and
static signage. Video walls capture the benefits of
digital signage and take it a step further with the ability to incorporate more graphics
and text while still keeping your message organized and clean. If you
are considering using a video wall for your marketing project, here are
some tips to help you get the most from your efforts.
Customize Your Wall
Video walls are completely customizable, so design one that meets your
specific needs. Talk to your installation and design team about the right
size and placement for your space. For a marketing campaign, you may choose
to have one large video wall to communicate your message, or you may use
a series of smaller walls to tell your story. Because you can use as many
video monitors as you want, and because you can control what streams to
each monitor individually, you can design video output that exactly matches
Create Engaging Content
Digital signage options like video walls are effective at catching the
eye, but your engaging content is what will keep your customers focused
on your message. Use striking images and convey information that matters
to your customers, such as sales, promotions, and new merchandise arrivals.
You can also play advertising on your screens or announce contests and
Keep Your Content Fresh
A video wall can become background noise if you don’t update your
content frequently. This is especially important if you have a large number
of repeat customers. Swap out your images, devise new campaigns, and update
the information provided. Your video wall will become a source your customers
can use to explore your services and discover promotions to take advantage of.
The experts at Tunnel Vision Technology Inc. can help your business make
technology work for you, with video walls, wireless surround sound,
commercial lighting systems, and digital signage. Let us help you explore your options for digital
signage serving Chicago by calling (312) 265-3760.