Installing a customized video wall in your company headquarters or office
reception area is a worthwhile investment. But all that advanced
office automation technology can go to waste unless you use it properly. Just like digital
signage, video walls require fresh, engaging content. Since the primary
purpose of a video wall is to immediately capture the attention of its
audience, you’ll need to create content that reflects this goal.
Avoid Creating Boring Content
First, decide which message you wish to convey with your video wall. Is
it primarily intended for advertising or informative purposes? Is your
target audience your employees or your clientele? Then, create relevant
content that fulfills those purposes in an engaging way. For example,
if you would like to introduce a new product or service to your customer
base, you can use your video wall to create buzz and inspire your customers
to find out more about it.
Avoid Information Overload
One of the most common mistakes people make when creating content for a
video wall is to try to cram too much information into the available space.
With video walls, the shorter your message is, the more likely it is that
people will pay attention to it. Write very short phrases or sentences
with a very large letter size.
Avoid Limiting Your Content
The uses of video walls are practically limitless. Use this to your advantage
by experimenting with various formats. For instance, there’s no
need to have just one image at a time on your screens. You can set up
your video wall to feature different displays on each panel. This is particularly
useful if you’re using your video wall for informative purposes.
You might even consider making your video wall interactive by embedding
touchpoints into it. Another strategy is to link your video wall with
social media outlets to display the latest tweets and posts about your company.
Your source for dramatic, fully
customizable video walls is Tunnel Vision Technology, Inc. Our experts in automation design and
digital signage serving Chicago will work closely with your company to
ensure the optimal outcome for your data display. Call us at (312) 265-3760
with any questions you may have about office automation design or wireless